START
March 6, 2023
DURATION
3 weeks
FORMAT
Online
PRICE
Free
About the Camp
Think back to the last time you scrolled through your Facebook feed and saw an ad for a mobile app. Do you think it was random? But it actually was the work of a User Acquisition Manager.
This camp is part of the Welltech Academy and was created by leading Welltech UAMs. We will share with you the necessary theoretical and practical basis for digital advertising using Ads Manager.
During the camp, you will try out the role of User Acquisition Manager and then get the opportunity to join an IT company that improves the health of millions of people around the world.
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We're looking for
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Specialists with experience in marketing who want to be part of the IT community
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Professionals with experience in areas like audit, analytics, finance and management who want to apply their knowledge and skills in IT and digital
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Anyone who wants to start a career as a User Acquisition Manager and promote health & fitness products
What you can expect
During the training, you will be able to test your knowledge in practice in order to gain skills in working with Facebook advertising by launching ads with a real budget.
You will also learn how to analyze advertising campaign launches and make decisions on how to optimize them.
At the end, you will deal with a complex case where you can apply your knowledge in practice.
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Requirements
Language
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Ukrainian – fluent
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English – B2 (Upper Intermediate) or higher
Previous experience
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In a system company with a corporate culture and established processes
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In a marketing, audit, analytics, finance, FMCG, management or IT – would be a plus
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Team/ project/ process management - would be a plus
Skills
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Strong Excel/ Google Sheets skills
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Analytical mindset and excellent knowledge of Math
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Basic knowledge of digital marketing – would be a plus
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Ability to work with task managers and communication tools (Asana, Slack, Teams)
Personality
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High level of energy, proactivity, drive
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Structural and systematic approach
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Rapid learning of new things
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Focus on development
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Leadership skills and problem-solving
Week 1: theory
01. mon
Basic information about Facebook Ads Manager
02. tue
Introduction to mobile marketing
03. wed
How to manage and optimize ad campaign
04. thu
Analytics
05. fri
Basic optimization
Week 2: practice
06. mon
Creating campaigns in Facebook Ads Manager (basic)
07. tue
Creating campaigns in Facebook Ads Manager (practice)
08. wed
How to target the right audience
09. thu
Creating Lookalike campaigns
10. fri
Advanced optimization (part 1)
Week 3: practice
11. mon
Advanced optimization (part 2)
12. tue
Individual practical task: analysis & optimization
13. wed
Final case in teams
14. thu
Time for teamwork
15. fri
Presenting of results and summing up
Case study
Results of theory course
Career meeting
Lesson content may include:
lectures from leading Welltech UAMs, guides with useful information, lectures on the Meta Blueprint, tests, practical tasks, Q&A sessions with mentors
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Selection Process
01. Registration
02. Intro test
03. Motivation form
04. Interview
05. Camp
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Fill out the registration form on the website. We will review your application and provide an answer within a few hours.
Take a short intro test (up to 50 min). You can use third-party sources. The ability to find answers is important for us.
Tell us why you want to participate in the project and answer a few questions. This will help us to understand if we are a good match for each other.
Let's meet online and get to know each other better. Mainly, we will talk about your previous experience and motivation to participate in DM Camp.
If you have reached this stage, it means that all previous selection steps were successful. So, let's study together.
Welltech Academy is an educational platform for talented professionals who are starting their journey in IT.
We will open up the world of professions in the IT industry for you and help you outline the trajectory of your career path. At Welltech Academy, you will have the opportunity to join our Welltech Team.
After camp, you will:
Know how to launch ads through Facebook Ads Manager
Be able to identify effective tools for promoting mobile applications
Understand UAM metrics for performance-based marketing
Have a certificate confirming your participation in the project
Be able to join our team and rapidly grow and develop as an User Acquisition Manager
FAQ
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Who is a User Acquisition Manager (UAM)?UAMs launch advertising campaigns with certain settings in order for a specific group of people to see an advertisement and interact with it (click it, install it, make a purchase, etc.). When launching a campaign, it is important to determine who the target audience of the application is to launch ads specifically to them. After that, the campaign needs to be analyzed to determine whether the advertising achieved the targeted KPIs or whether changes need to be made to it. The main task of the UAM is to bring as many paying users to the application as possible, with minimal advertising costs. In addition, UAMs also: perform various tests on the purchase process (audiences, video ads, etc.); analyze the mobile application funnel; find stages that can be improved; attract specialists from different teams to achieve the common goal. To summarize, the UAM places ads on social media and on websites, thereby attracting users to the app. The work of the UAM involves constant dynamics, development, and speed as the digital market changes very quickly.
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Is there a guarantee of joining the team after the project?We don't guarantee cooperation with the company for all participants. Only the best students will get the opportunity to have a final interview and potentially receive an invitation to cooperate.
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How much does it cost to participate in the camp?Participation in Digital Marketing Camp is free.
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Why is the company organizing a free project?Our main goal is to impact product IT development by improving the knowledge and expertise of entry-level specialists. We have the expertise and experience of successfully launching products on the global market, so we strive to share our knowledge with everyone.
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Who can attend the camp?Anyone can take part in the selection process for the camp. Those who successfully complete all the stages will be able to enroll in the camp.
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What level of English is required for the camp?To make sure the camp is comfortable for everyone, intermediate level English or higher is required. It is important that all participants can read, understand and analyze information in English fluently.
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What will Digital Marketing Camp be like?The course program includes online lectures from experts, theory, practical tasks, Q&A sessions with mentors, networking and feedback.
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How much time will it require daily?On average, it takes 2-3 hours a day. But that can increase or decrease depending on your work pace.
Discover new career horizons!
Registration is closed!
You will be able to participate next time.