Marketing Camp

Boost your career in IT as a User Acquisition Manager!

Registration is closed! 

We recruited participants.

You can apply to participate next time.



October 31, 2022


3 weeks





About the Camp

Think back to the last time you scrolled through your Facebook feed and saw an ad for a mobile app. Do you think it was random? It actually wasn’t — it was the work of a User Acquisition Manager.

At our camp, you will acquire the necessary theoretical and practical basis for digital advertising using Facebook Ads Manager. This is your first step in starting a career as a UAM at an IT product company.



We're looking for

  • Switchers who want to learn the profession from scratch by practicing on real cases

  • Specialists with minimal experience in digital marketing

  • Specialists with experience in project or team management in areas like finance, audit, analytics, and marketing

  • Anyone who wants to start a career at an IT product company

What you can expect 

During the training, you will be able to test your knowledge in practice in order to gain skills in working with Facebook advertising by launching ads with a real budget.


You will also learn how to analyze advertising campaign launches and make decisions on how to optimize them.


At the end, you will deal with a complex case where you can apply your knowledge in practice.


Camp Program

Day 1

Intro & basic information about Facebook Ads Manager

Day 2

Introduction to mobile marketing

Days 3-4

Creating campaigns in Facebook Ads Manager

Day 5

Targeting the right audience

Day 6

Creating Lookalike campaigns

Days 7-8

Analytics & Practice

Day 9

Basic optimization

Days 10-12

Advanced optimization
& Practice

Days 13-15

Final practical tasks
& Camp Graduation


Selection Process


Intro Test


Start of Camp


Welltech is all about creating mobile applications that help millions of people around the world improve their health. 


Our main distinguishing feature is the desire to constantly grow, develop and learn new things.


After camp, you will:

Know how to launch ads through Facebook Ads Manager

Be able to identify effective tools for promoting mobile applications

Understand UAM metrics for performance-based marketing

Have a certificate confirming your participation in the project

Be able to join our team and rapidly grow and develop as an User Acquisition Manager

Before participating in the Сamp, I had considerable experience in SMM, working all the way from junior specialist to Head of SMM. My favorite aspect of work has always been analytics and setting up targeted advertising, so the Сamp was an ideal opportunity to deepen my knowledge in that area.


I was impressed with the amount of practice and feedback at the Сamp. In just one week, we set up 13 large-scale campaigns in personal advertising accounts! As a result, I learned about such subtleties in the settings and optimization of advertising that are never discussed in other courses.


I immediately realized that two weeks of study would not be enough for me because I wanted to do this professionally and full-time :) Therefore, I paid maximum attention to my studies, carefully completed all the practical tasks, and proved myself in the final case to become the best graduate in the group. As a result, I was invited to join the team and I am now promoting one of Welltech's apps, using my knowledge from the Сamp in my daily work.


Digital Marketing Camp graduate,

User Acquisition Manager at Welltech


Discover new career horizons!

Registration is closed! 

We recruited participants.

You can apply to participate next time.